Robbe Pearson
Chief Marketing Officer
Robbe Pearson is a seasoned marketing and communications leader with 30+ years of experience in driving brand success across diverse industries. His expertise includes brand creation, management, and strategy, as well as marketing campaigns, strategic communications and establishing, leading, and scaling company culture.
As Steampunk’s Chief Marketing Officer, Robbe has driven significant growth and brand evolution. He led the successful rebrand in 2019, established the Design Intelligence® Studio in 2020, and expanded his team in 2021 to enhance marketing and cultural initiatives across our portfolio delivery teams. He continues to lead with a steadfast focus on scaling our brand and culture, developing and executing successful marketing campaigns that drive awareness and growth, including digital marketing, social media, and content marketing. A passionate, employee-focused, servant leader and active advocate for our company culture, Robbe serves as an ambassador for our values, fostering strong internal and external communications.
Prior to Steampunk, Robbe led the development and execution of Continental Building Products’ commercial brand and marketing strategy, including a complete rebrand, IPO process, product development, ownership, go-to-market strategy, as well as new corporate headquarters and plant network rebrand/design. He previously served as Senior Director, Marketing and Commercial Performance for Lafarge North America Gypsum Division, where he held other leadership roles in sales, strategic accounts, and analytics.
Other prior roles at Lafarge included Director of Sales, Director of Strategic Accounts, and Director of Analytics, Controls, and Reporting. Robbe has a diverse professional experience profile having spent time across multiple disciplines in Marketing, Sales, Procurement, Software/Information Technology, Professional Sports, and Military.
Robbe is a military veteran having served in the Field Artillery after completing his undergraduate studies in Systems Engineering and Pre-Law from the United States Military Academy at West Point. He completed his MBA studies at the Northwestern University, Kellogg School of Management and resides in Leesburg, VA with his wife Jennifer, two children Robbie IV and Delaney (both in college), and their dog Blue! When he’s not at work, Robbe can be found with family and friends, coaching on the soccer pitch, or fly-fishing on a trout stream.
What musician, album, or song best describes what working at Steampunk means to you?
The Zac Brown Band (ZBB) story is as much of a disruption and entrepreneurial story as it is a success story and hits on every one of our Steampunk core values. They were a band that began small and evolved over time by connecting with people through the stories they told in their music People @ the Core. Zac Brown’s entrepreneurial spirit began when he started his own record label, called Southern Ground – which turned into one of their biggest community outreach programs Empower Your Community, Camp Southern Ground – a 400-acre camp located in Fayetteville, GA dedicated to the development and wellness of both kids and military veterans.
The album Uncaged was the first time that ZBB stretched themselves outside their comfort zone Thrive Being Uncomfortable with music that couldn’t strictly be classified as just country. Uncaged ignited the band to explore the rock-oriented territory – which in turn, added new band members and instruments to their repertoire leading to new opportunities and collaborations Setting the Pace. To this day, their concerts continue to push the envelope of diverse sound, fan experience, and connecting through storytelling while always maintaining their country roots!
