Design & Strategy


Taking an integrated, holistic, and customer-centered approach to delivery ensuring our solutions are grounded in the understanding of the people impacted most.

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Our Creative Approach to Complex Problem Solving

Design Intelligence® is the lens through which we generate customer-centered solutions. It’s the nexus of how we define, create, and deliver products and services – grounded in the understanding of the people who use them.

Our Design & Strategy practice is one of the integrated technical capabilities that make up our Design Intelligence® framework. While traditional delivery approaches often rely on upfront design that becomes outdated as requirements evolve — leading to rework, increased expense, and reduced adoption—Steampunk designers are involved throughout the project lifecycle ensuring continuous user and stakeholder engagement and iterative validation. Our designers focus on what people need to do their jobs better: simplifying the complex; identifying gaps and opportunities; preparing for change; ensuring adoption, and establishing and maintaining feedback for continuous improvement.

Service Designers look at the big picture to understand peoples’ behaviors and relationships as they navigate through a process or system, to design a holistic experience that meets their needs. Transformation begins with a strategic vision for the future and considers all dependencies and constraints, including technology, organizational structure, human resources, and financial factors. We capture the perspectives of all critical stakeholders so that the solution aligns with their vision, mission, and requirements, and factors in all the identified challenges.

Disruption Designers™ focus on the people impacted by transformation and change, engaging them to embrace and adapt to new ways of working while identifying and mitigating resistance. We know that “build it and they will come” does not work in practice. To ensure our clients’ systems, processes, and technologies are successfully implemented and adopted, we developed a holistic strategy to manage stakeholders through the change lifecycle. Change is disruptive, but fear and risk can be mitigated by being thoughtful, proactive, and deliberate by design.

Transformation begins with a strategic vision for the future. But what needs to be in place for that vision to be realized? Our DI Vision Architects illustrate conversations, workshops, and strategy sessions to help you visually communicate the way forward, align your team, prioritize activities, drive action and momentum, and support decision making and planning.

User Experience and User Interface Designers focus on how people engage with digital products and services to improve their experience and make it relevant and meaningful. The best product experiences start with the end user and work backward to determine the necessary features and functionality. To maximize early iterative design input, we integrate critical customer-centered design methods into our Agile development lifecycle, ensuring that the challenges are well understood, and feedback on the solution is gathered early and in real-time to produce the right solutions for our clients.

Instructional Designers create learning experiences that help people build knowledge and skills. They design training programs, courses, workshops, and digital learning tools by combining learning science, user needs, content strategy, and technology to make information engaging, accessible, and easy to apply in real-world situations.

design. disrupt. repeat.

Our Design & Strategy Practice Delivery Capabilities

  • Design Strategy

  • Service Design

  • Workshop Design

  • Workshop Facilitation

  • Disruption Design

  • User Experience Design

  • Organizational Design

  • User Interface Design

  • Communication Design

  • Brand Design

  • Visual Design

  • Customer Experience Design

  • Content Strategy

  • Instructional Design